Untitled UI logotext
Presencial
Bogotá, Colombia
Content

Cómo ganar el Mundial 2026 con tu marca

Junto a TikTok, desde Winclap Studio diseñamos un espacio práctico para ordenar, potenciar y escalar las ideas que tu marca ya tiene, con una lógica social-first y fan-centric. Vamos a trabajar cómo competir por atención real en el ecosistema donde se vive el Mundial hoy: plataformas sociales, formatos nativos, creadores y cultura en tiempo real.

Quero meu lugar
Sold Out
Sobre o evento

Cómo ganar el Mundial 2026: por qué este workshop existe

El Mundial no se improvisa, pero tampoco se resuelve con una sola campaña. Las marcas que ganan relevancia son las que mejor estructuran lo que ya tienen pensado y lo adaptan a cómo se consume cultura en plataformas como TikTok.

Hoy el desafío no es idear “algo creativo”, sino responder preguntas como:

  • ¿Qué ideas tienen potencial para vivir durante todo el torneo en social?
  • ¿Qué piezas van a funcionar en TikTok y cuáles no?
  • ¿Cómo se escala sin perder el código cultural de la plataforma?
  • ¿Cómo se entra a la conversación incluso sin ser sponsor?

Este workshop presencial, creado por Winclap Studio junto a TikTok, está pensado para bajar a tierra el Mundial 2026 como un sistema, no como una suma de acciones aisladas.

Vamos a trabajar en cómo convertir planes, conceptos e intenciones en estrategias social-first, preparadas para convivir con creadores, formatos nativos, comunidades y algoritmos en tiempo real, especialmente dentro de TikTok.

Programação

Quero meu lugar

O que você vai levar

- Cómo ordenar y priorizar las ideas de Mundial que tu marca ya tiene, pensadas para social y TikTok

- Cómo diseñar presencia pre, durante y post Mundial sin depender de campañas aisladas

- Cómo trabajar con creadores y contenidos nativos de TikTok sin perder control estratégico

- Qué hacen las marcas que logran sostener relevancia durante todo el torne

- Espacio de Q&A + networking con referentes de la industria

Quero meu lugar

Para quem é este workshop?

Este evento es ideal para equipos que:

- Ya están planificando acciones para el Mundial 2026

- Necesitan alinear creatividad, social, negocio y timing

- Buscan llevar sus ideas a un modelo escalable y culturalmente relevante

- Quieren competir en social más allá del sponsorship

Juan Sebastián Martínez Gálvez

Creative Development Strategist @Winclap

Viviana Morales

Partnerships Development Lead

Sergio Gil

TikTok Colombia Creative Strategist
A watch icon to find the time event
5 de marzo | 9.00AM a 12.00PM BOGOTÁ 🇨🇴
A pin icon to show the location of the event
Vista Corona Bogotá

Speakers

Juan Sebastián Martínez Gálvez
Creative Development Strategist @Winclap
Viviana Morales
Partnerships Development Lead
Sergio Gil
TikTok Colombia Creative Strategist

Diziam o que eles estudavam:

Two women talk during a coffee break at an outdoor networking event, one holding a cup and saucer.Attendees listen attentively during a presentation in a cozy, covered outdoor space with hanging lights.Four event attendees smile for the camera in an outdoor setting, wearing name tags.A small group of people enjoy casual conversation and coffee in a sunny outdoor garden area.A presenter speaks in front of a large screen during an indoor conference, with an audience watching closely.A large crowd mingles and chats during a networking session in a bright indoor venue.A speaker presents to a seated audience in a semi-outdoor venue with warm lighting and rattan chairs.
Two women talk during a coffee break at an outdoor networking event, one holding a cup and saucer.Attendees listen attentively during a presentation in a cozy, covered outdoor space with hanging lights.Four event attendees smile for the camera in an outdoor setting, wearing name tags.A small group of people enjoy casual conversation and coffee in a sunny outdoor garden area.A presenter speaks in front of a large screen during an indoor conference, with an audience watching closely.A large crowd mingles and chats during a networking session in a bright indoor venue.A speaker presents to a seated audience in a semi-outdoor venue with warm lighting and rattan chairs.
Two presenters with microphones speak in front of a screen showing campaign performance metrics during an indoor conference.A group of attendees smiling and chatting during a networking session in a modern indoor venue.A man attentively listens during a presentation, surrounded by other engaged audience members.A speaker presents to a group seated in a cozy, plant-filled semi-outdoor venue with warm hanging lights.A speaker addresses a large crowd in a modern auditorium with dynamic lighting and tiered seating.Close-up of audience members focused on a presentation, seated in rattan chairs under soft lighting.A small group of people enjoy casual conversation and coffee in a sunny outdoor garden area.
Two presenters with microphones speak in front of a screen showing campaign performance metrics during an indoor conference.A group of attendees smiling and chatting during a networking session in a modern indoor venue.A man attentively listens during a presentation, surrounded by other engaged audience members.A speaker presents to a group seated in a cozy, plant-filled semi-outdoor venue with warm hanging lights.A speaker addresses a large crowd in a modern auditorium with dynamic lighting and tiered seating.Close-up of audience members focused on a presentation, seated in rattan chairs under soft lighting.A small group of people enjoy casual conversation and coffee in a sunny outdoor garden area.
Four event attendees smile for the camera in an outdoor setting, wearing name tags.A presenter speaks in front of a large screen during an indoor conference, with an audience watching closely.A speaker presents next to a projected slide in a bright, glass-enclosed venue surrounded by lush greenery.A full room of attendees, many taking photos or videos, during a dynamic indoor presentation.A presenter explains creative strategies in front of a slide titled "Ser creativos en nuestro always-on" during a talk.An audience member holds a microphone to ask a question while others engage with their phones or smile.Audience members applaud and take notes during a presentation in a well-lit indoor venue.
Four event attendees smile for the camera in an outdoor setting, wearing name tags.A presenter speaks in front of a large screen during an indoor conference, with an audience watching closely.A speaker presents next to a projected slide in a bright, glass-enclosed venue surrounded by lush greenery.A full room of attendees, many taking photos or videos, during a dynamic indoor presentation.A presenter explains creative strategies in front of a slide titled "Ser creativos en nuestro always-on" during a talk.An audience member holds a microphone to ask a question while others engage with their phones or smile.Audience members applaud and take notes during a presentation in a well-lit indoor venue.

Registrate gratis para este evento

O registro está sujeito a aprovação. Você vai mandar um e-mail para que você se separe se seu registro foi aprovado ou não.

Registrate gratis para este evento

Esgotado!  Não temos mais vagas para este evento, mas em 2026 teremos mais eventos em São Paulo.Deixe seus dados para que possamos te convidar.

Buenos Aires
Argentina
New York
USA
Córdoba
Argentina
Sao Paulo
Brasil
CDMX
México
Bogotá
Colombia
Contact Us
©2025 Winclap - All Rights Reserved - Terms & Conditions

Cómo ganar el Mundial 2026 con tu marca

5 de marzo | 9.00AM a 12.00PM BOGOTÁ 🇨🇴
Quero participarCompartilhar